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    June 17

    Refreshing New Smootie Mix (?)

    I saw this product in the grocery store last week and just stood in the produce aisle and shook my head.  This is the press release from the company who 'invented' it. 

    http://www.concordfoods.com/index.html

    I couldn't resist making a few smart-assed comments.  I hope I don't get sued.  

    Concord Foods Launches a Refreshing New Smoothie Mix - Sunkist™ Lemon Ice Smoothie

    Concord Foods is introducing a new addition to its line of refreshing smoothies – SUNKIST™ LEMON ICE SMOOTHIE MIX. This new smoothie mix provides consumers with a delicious, easy-to-make drink, which includes real fresh fruit and has 25 percent less sugar than other leading ready-to-drink smoothies.  Other than the 7 ingredients used as preservatives, there are 5 main ingredients listed - you guessed it, sugar, corn syrup and fructose were the first 3. The 4th and 5th were whey (a milk solid product) and sunflower oil. 

     

    SUNKIST™ LEMON ICE SMOOTHIE is easy to make. Simply add the juice of two lemons, ice and water to the SUNKIST™ LEMON ICE SMOOTHIE MIX, blend for one minute and you have a thirst-quenching smoothie that is also a good source of calcium and vitamin C.   HUH? It's easy to make?  Exactly which steps in the smootie making process does the mix eliminate? Seems to me that you'd have to follow the same steps to make a smoothie if you used your own ingredients...oh wait... you do use your own ingredients.... other than SUGAR.  This is like selling - well... sugar, and calling it a cake mix, just add flour and butter and eggs. 

     

    Concord Foods recently entered into a licensing agreement with Sunkist™ to develop and market this exciting new drink. "Sunkist™ is a name people trust," said Charles Olins, Vice President Sales and Marketing for Concord Foods, "and it is a name that is well known around the world. The combination of Concord Foods ‘smoothie-making know-how' and the famous Sunkist™ quality has created a unique, fresh and healthy smoothie sure to be a sensation with consumers." Sunkist quality? there's no lemon juice in the package, and I read every line on the darn thing and didn't see a requirement to actually use Sunkist lemons?  I doubt the food police would knock down our kitchen doors and arrest us for using that fake lemon juice stuff in a bottle...  And the 'smoothie-making-know-how" line cracks me up.. it's a bag of sugar.  The know-how happens in YOUR kitchen, using that blender you got as a wedding present.

     

    The SUNKIST™ LEMON ICE SMOOTHIE MIX, in 2.0 oz foil pouches with eye-catching lemon graphics and an attractive yellow and blue color scheme, is packed in cases of 18 or floor display shippers of 144 units. The mix is now available in the produce section of supermarkets nationwide.  The package is quite the show-stopper.  Check out the photo below.  It will leave you breathless.

    With the introduction of the Sunkist™ Lemon Ice Smoothie Mix, Concord Foods continues to enhance its reputation as a supplier of innovative, fresh and value added items for the fresh produce sector. Have you ever heard of them?  I hadn't.

    Sunkist™ Growers, one of the world's oldest and largest citrus marketing cooperatives, is owned by more than 6,000 growers in California and Arizona.

    Concord Foods is a specialty foods manufacturer supplying major retailers across the U.S. The company produces a wide range of value added products for sale in the fresh produce section of supermarkets and specialty stores. The Concord brand is known to represent great tasting products, which are prepared with fresh produce.  I suspect that there are products in development right now that will make our heads spin. I have a few ideas for them: Baked potato kits, just add potatoes and fresh sour cream? The box would contain aluminum foil and salt.  How about a bag of salad 'enhancers' just add fresh vegetables and your own yummy dressing? 

     

    Since I blew $.99 on this Bag-'o-Smoothie, and another $2.49 on a bag-'o-lemons, I'm gonna make it up fresh and just see what all the fuss is about.  Oh man! It just dawned on me that I could have gone to Rita's Italian Ices and gotten a lemon ice for a buck.  What a maroon!

     

     

    April 08

    Dirty Noodles?

    I have to say that when I left the south almost 7 years ago, I thought I was well versed in ethnic foods.  Hey, it's the new south, it's not all about cornbread and fried catfish anymore.   I'd eaten at Taco Bell, I'd had French fries and French toast; I'd even had my share of Gumbo and Crawfish Etouffe.  But Dirty Noodles? That's a new one on me.
     
    My husband is slovenian... trust me, you won't find it on a map. His gramma came from a place that doesn't exist, as he says, 'it was probably some little piece of crap village that didn't even have a name.'  She refused to say that she was from Yugoslovia, and always maintained the ethenicity of her own little region, thus, she was slovenian.
     
    Anyway, my husband's heritage is rich in weird-ass foods.... so since I've been in this area I've learned about halupki, (noodles and cabbage) perogies, (a personal favorite, pasta pockets filled with a variety of things, the most common being mashed potatoes and cheese - I know, sounds gross, but tastes great with sauteed onions) strutla or something like that, (I've never experienced these delicacies, but Joe describes them as gooey gobs of dough with butter.  NO thanks)  and other goofy sounding but fairly good tasting, treats, like kalache. 
     
    At work on Friday, a nice lady brought in what she called 'dirty noodles'.  Ok, I've eaten a ton a cajun food in my day, and I love the stuff.... so I was expecting something along the lines of dirty rice..... something sort of spicy, with chicken livers in it..... wrong.   it was plain old egg noodles with prune butter.  Ugh... why would you ever think of putting prune butter on anything...I've eaten pastries with lekkvar before...never really been a fan of it... but putting lekkvar on noodles... that's just going too far.....